Julep Venue: Branding, Marketing & Grand Opening
Project Summary
When the owners of Snake Oil Cocktail Co. invested in an old restaurant with the hopes to turn it into an event space, restaurant and cafe, I was there on day one to help bring the vision to life.
Over the course of a year, I helped shape every aspect of the venue—from crafting the brand story and visual identity to designing the client experience and building a network of preferred partners. Together, we remodeled the space, developed the venue’s full marketing strategy, and launched it with a high-impact grand opening.
Building the Brand & Launching the Event Space
Branding & Identity
Developed full brand identity including logo, typography, and visual system
Crafted tone of voice and positioning to appeal to both clients and planners
Website & Digital Presence
Designed and built the venue’s website from scratch
Wrote all copy and created branded visuals to support the launch
Implemented basic SEO structure and keyword strategy
Launched a highly successful Instagram account, building early buzz and industry engagement
Set up and optimized listings across platforms including Google Business, Yelp, WeddingWire, and The Knot
Venue Launch & Events
Produced and managed the opening party featuring 40+ vendor partners
Curated guest list of top local planners and event professionals
Secured all activations, rentals, and décor with a $0 budget
Marketing & Collateral
Created house rules, pricing sheets, FAQ docs, and other operational tools
Built photo libraries and shot venue content for marketing use
Developed venue pitch decks and social media starter assets
Partnerships & Business Development
Built strategic relationships with preferred vendors and agencies
Advised on sales flow, inquiry process, and client communications
Provided ongoing consulting in early growth phase
“Working with Lindsey on the launch of a new venue was a true partnership. She led the development of brand voice, growth strategy, and a full suite of marketing assets throughout the entire build process. Lindsey is organized, creative, and highly capable under pressure—but what truly sets her apart is her rare blend of business acumen, empathy, and magnetic energy. I’d be grateful to work with her again on any team.”
The Impact
My work played a foundational role in establishing Julep as one of San Diego’s most sought-after event venues. The brand identity, marketing assets, and operational systems I developed positioned the venue to attract high-end clientele and trusted industry partners from the very beginning.
Grand Opening
Julep officially opened its doors in February 2020 with a high-impact launch party designed to introduce the venue to San Diego’s top event professionals. The celebration brought together over 40 vendor partners and more than 300 guests, including planners, designers, and industry tastemakers.
Every element—from floral installations and food stations to lighting and lounge vignettes—was thoughtfully curated to showcase the venue’s versatility and aesthetic potential. Produced with a $0 budget through strategic partnerships, the event generated immediate buzz, media coverage, and a strong pipeline of future bookings.
